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    Walter the Cab Driver

    January 20, 2013, In: Articles Comments: 0

     

    Harvey McKay, the author of  Swim with the Sharks without Being Eaten Alive!, told a story about Walter, a New York cab driver.
     
    McKay was sitting in a cab waiting for a ride to the airport when Walter handed him a sheet of paper with the following message printed on it: “Hi, my name is Walter, and I’m your driver. Be rest assured that I will get you to your destination comfortably, safely and on time. If there is anything I can do to make your trip more enjoyable, please let me know, and I’ll happily oblige.”
     
    Of course McKay was surprised, to say the least. Then Walter politely turned to McKay, held up two daily newspapers and asked, “Would you prefer today’s New York Times or the Post?” A suspicious McKay asked, “How much?” Walter replied, “Complimentary, Sir...
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    You Have What it Takes

    January 9, 2013, In: Articles Comments: 0

    David MacKenzie Ogilvy was born in the family of a classic scholar and financial broker on June 23, 1911 at West Horsley, Surrey. At age 13 he attended Fettes College, in Edinburgh, and won a scholarship in history to Christ Church College, Oxford six years later in 1929.

    At the time (which is in mid twenties) the depression had severally effected his father’s business, meaning he would not have being in the position to attend university if not for the scholarship. In 1931, he left Oxford for Paris without graduating. In Paris he became an apprentice chef in a hotel. One year later, he returned to England and started selling cooking stoves door-to-door.

    He was so successful in his sales that his employer asked him to write an instruction manual, “The Theory and Practice of Selling ...

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